All Good

A deep dive into how All Good goes beyond just "all good".

T-shirts are great, they're the best. But when it comes to merch, the boat can be figuratively pushed out a lot further than what is often done.

So how does that look in practice →

As proud armchair experts on coffee ourselves, we got pretty excited for this one. Coming to us with a fresh rebrand and a new range of Barista Oat, Soy, Almond and Coconut milks, it was time to tell a new story. Along with core outcomes of tees, socks and caps, All Good were looking for that little something extra with this launch. That got us really excited – so we got the espresso flowing and got to work.

Photography by Untitled Studio

Enter the


‘Barista Toolkit’

Baristas need functional items. Ones that work. Balancing functionality with brand awarness is the sweet spot. One that isn't always easy to hit.

Designed for their cafe partners to use. The idea of a barista cloth was mooted — a functional microfibre cloth attached to a carabiner for easy access during the chaos of a busy workday. We designed and produced these alongside another essential tool of the trade: the humble pencil. Fitted into their toolbox with custom cutouts, this toolbox is at the heart of this brand rollout.

Photography by Untitled Studio

☺︎
Tim Ryan from All Good's brand & comms says…

"Once you work with the best, it’s hard to go back. Print Room are briefed in early on any of our campaign work, enabling their team to work as a function of our brand team, building upon any ideas we have and optimising our communications to be the best they can be. "


The latest All Good brand refresh was a huge body of work that we worked collaboratively with Print Room on from day one, and the result was highly successful - we couldn’t be happier with the quality of work or the positive result in how it has landed in market."

The nuts and bolts of it all.


Lets take a closer look at how this all got made.

→

We at the Print Room can do a lot in-house. On site, we screen-print, handle embroidery, we can even use lasers to create perfect cutouts (as seen in the Toolkit). So for items like t-shirts, socks, caps and towels; that’s all handled on premise by our expert team.


However, a bespoke campaign requires a bespoke approach.

For completely made-to-order items, the stuff that will get most people scratching their heads, we partner with a select group of off-shore partners that we trust. 

Talk to the team about your own plans
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