Parrotdog

A closer look at how a great brewery makes merch to match, and take their brand forward.

A brewery makes beer. But beer gets drunk, sometimes quickly. So how does a brewery keep their brand front of mind long after the glass is emptied.

A look at this in practice →

A wide range of products that moves with the times and is made with their specific customers in mind. That's the simple strategy that Parrotdog has rolled with over the years.

Like many of you, we're also fans of Parrotdog and everything they do (and not just the liquid stuff). So anytime they want to create a new piece of merch, we're always excited to help bring it to life, whatever that may be.

Man wearing black t-shirt with white logo screen print
Photography by Lewis Ferris
Black abd orange socks stacked up
Detailed screen print artwork on chest of t-shirt

Merch designed for the wearer.

Merch that ends up at the back of the drawer or in the pile destined for the op-shop is, in our opinion, bad merch.

If it isn't going to be worn or used, then why does it exist? That's what Parrotdog Brewing does bloody well — they create products they know their customers will wear, love and wear some more!

green shirt with black screen print
Tea towel with screen print
merchandise display
white bucket hat with green embroidery
fine detailed screen print omn black t-shirt
custom socks in a basket
close up of orange embroidery
white t-shirt with artwork screen printed on the front
basket of enamel pins
A person holds up a black short-sleeve graphic T-shirt against a dark green backdrop. The shirt features a large front print with the words "in flight" in white over a bright orange sky and pink clouds.
black and white screen printed t-shirt on woman

Want to know more about Parrotdog?

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Parrotdog's Marketing Manager says…

"We've been working with the crew at Print Room for the past 10 years, and over that time they've helped bring countless Parrotdog ideas to life…


From core brand apparel and limited edition merch to plenty of other fun projects we've dreamt up along the way, the Print Room have always been our go-to. So when it came to celebrating 15 years of Parrotdog, there was no one else we'd rather have printing the merch for such a special milestone."

Look inside the production of Parrotdog's latest run of tees to celebrate their 15th birthday.

Happy birthday Parrotdog!

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