Allpress X Hario

A deep dive into how two giants in the coffee world came together to make something awesome happen.

Household names already, how do two well-established brands combine to create something unique…and recognisable?

So how does that look in practice →

Allpress needed products that would be used on the daily, held both their brand and Hario's and generally made sense for an event. The event: the V60 Championships. Anyone who drinks Allpress, uses a Hario product or brews with a V60 would be able to see the through line – quality.


Our team are fans of all of these things, so coming up with a collection of quality, recognisable pieces was an enjoyable experience, after warming up with a coffee or two ;)

Let's make merch!

A truly "wearable" collection.

Daily items that become part of someone's identity, useful objects with a function…whatever the product, if it's in this collection, it has a life well beyond the event.

Enamel pins that pop onto bags, hats and garments. Garments like tees and beanies with the quality to be worn for years. Socks and totes that serve too much of a purpose to end up in an op-shop pile. A wide range that's considered, and works seamlessly together.

☺︎
Matt Smith; PR account manager

"Event merch can be tricky given that it's normally just for a one-off day (or days). We're stoked with how this one came together though, because the pieces truly are designed to have use long after the coffee has been poured."

The nuts and bolts of it all.


Lets take a closer look at how this all got made.

→

We at the Print Room can do a lot in-house. On site, we screen-print, handle embroidery, heat transfers and custom finishes. So for items like t-shirts, socks, caps and towels; that’s all handled on premise by our expert team.


However, a bespoke campaign requires a bespoke approach.

For completely made-to-order items, the stuff that will get most people scratching their heads, we partner with a select group of off-shore partners that we trust. 

Talk to the team about your own plans →
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